11. Let it Grow communications
Let it Grow
Amsterdam-based artist Elspeth Diederix.
Online communications and editorial strategy
Let it Grow plants the seeds for urban green living. An innovation platform for green enthusiasts and entrepreneurs, driving a mission through an online journal, as well as an incubator programme – the world's first – for floriculture startups.
My own mission at Let it Grow was to inspire and connect with green communities online, and to find fresh and interesting ways to approach plants and flowers. Collaborating with a creative team I helped define an editorial and social strategy. I worked on copyediting, commissioning, interviews, creative content, community building, and more.
An intiative of Vandejong Creative Agency and Royal FloraHolland.
Read more about the project: vandejong.com/let-it-grow