Let it Grow —
Vandejong Creative Agency and Royal FloraHolland





2017–2018

︎ Copywriting 
︎ Communications 
︎ Editorial 
︎ Community management 

Let it Grow is a one-of-a-kind innovation platform for green city enthusiasts and entrepreneurs, and a collaboration between Vandejong Creative Agency and Royal FloraHolland, the world's largest floriculture auction company. From 2017 to 2018, I was an editor for the project based in Amsterdam.

Our platform for accelerating greener cities featured an online journal, directory of green initiatives, and lots more—as well as an incubator programme (the world's first) for floriculture startups. My own mission was to inspire and connect with green communities online, support and profile participants in our programme, and to find fresh and interesting ways to approach plants and flowers.


Read more at letitgrow.org vandejong.com/project/let-it-grow






    


Rooftop Republic (Hong Kong), filmmaker Noël Loozen, director of Botanica (Amsterdam), Stek de Stadstuinwinkel (Rotterdam), Hackney Herbal (London), and Weedy Resistance (New York).









“Shaping the future of our cities with plants and flowers”









Editorial strategy for Letitgrow.org, Let it Grow journal, and social media.