Scotch & Soda
Fashion marketing/eCommerce copywriting
Scotch & Soda crafts rich collections, inspired by its home city Amsterdam and adventures around the world. As a copywriter between marketing and eCommerce teams, I played the brand voice through digital copy, newsletter, product descriptions, UX copy, press and trade releases, POS/retail material, social media copy and internal communications.
Homepage and product copy: Amsterdams Blauw denim collection, Spring/Summer ’17 and Autumn/Winter ’17.